Email marketing is known for its ease of use, low entry cost and ubiquitous nature of being able to send anything at anytime. As technology continues to break down the barriers that have commonly kept business owners from adopting their own email marketing strategies, we see more and more first time users on our platform. Along with the increase in users we see an increase in users who are not utilizing some of the more advanced tools that we have available.
One of these advanced features I want to talk about today is the use of drip campaigns as an effective tool to move your potential customers up your marketing ladder. In this blog I’ll share my personal marketing ladder and the drip campaign strategy I use to support this ladder. Keep in mind that this is only one drip campaign strategy among hundreds and thousands and I encourage you to test and develop one that works specifically for you and your business. Continue Reading >>