Using Drip Campaigns To Support Your Marketing Ladder


Using Drip Campaigns to Meeting Marketing GoalsEmail marketing is known for its ease of use, low entry cost and ubiquitous nature of being able to send anything at anytime. As technology continues to break down the barriers that have commonly kept business owners from adopting their own email marketing strategies, we see more and more first time users on our platform. Along with the increase in users we see an increase in users who are not utilizing some of the more advanced tools that we have available.

One of these advanced features I want to talk about today is the use of drip campaigns as an effective tool to move your potential customers up your marketing ladder. In this blog I’ll share my personal marketing ladder and the drip campaign strategy I use to support this ladder. Keep in mind that this is only one drip campaign strategy among hundreds and thousands and I encourage you to test and develop one that works specifically for you and your business. Continue Reading >>

How To Effectively Use Images In Your Next Campaign


It has been said that the attention span of an average human is about 8-seconds. So when it comes to sending emails to your subscribers, it’s apparent that you don’t have much time to impress them; they are either going to take action with your email or send it to the trash folder in the blink of an eye.

While many factors come into play with subscriber engagement, if the images in your email aren’t optimized for speed or to grab the reader’s attention, there is a good chance you will lose your audience.

Here are some effective ways to optimize and use images more effectively in your next email marketing campaign.Continue Reading >>

FireDrum’s Top 10 Blog Posts of 2014


Creating valuable and creative content on a daily basis is a constant point of emphasis for us here at FireDrum. In 2014 we posted hundreds of pieces of information across social media, email, and our blog. We’ve provided tips, ideas, and actionable takeaways for a wide variety of internet marketing topics, tailoring our content specifically to what you’ve responded to.

In the spirit of the coming new year, we’ve rounded up FireDrum’s top 10 blog posts of 2014 (sorted by Pageviews):Continue Reading >>

Creating Email Sales Funnels That Actually Convert


Today we’re going to talk about something very near and dear to me – making money. More specifically, leveraging email marketing to convert interested buyers into revenue.

One of the most common questions I hear at FireDrum is, “How can I turn a list of email addresses into customers?” Because let’s be honest, that should be the goal of all email marketing, right?

I want to share a very basic outline of what my typical email marketing sales funnel looks like. I’ve been utilizing this across several industries, several lists and I’ve seen consistent and positive results.

The most important takeaway from this blog is that each item has only one job. What I mean by that is the email subject lines only job is to get the user to open the email. The body of the email is to build value around the call-to-action, the call to action’s only job is to get visitors to the landing page and so on. You will see a notable drop off in conversions when you start assigning multiple jobs to an individual item.

Let’s get started…Continue Reading >>

How To Use Triggered Emails To Automate Your Marketing


Marketing automation is an essential part to anyone’s email marketing strategy, because it gives insight into your subscriber’s lifecycle and allows you to market to them properly. One effective form of marketing automation is triggered emails.

triggered email setupFor those who are not familiar, triggered emails are automated responses based on a specific action taken (or not taken) by a consumer or a meaningful change in their behavior or profile. These timely, relevant and personalized responses create an invitation to advance the communication between a marketer and their customer.

A great example of a triggered email happens when a customer is on an eCommerce site and leaves items in their shopping cart without checking out. That company has the opportunity to send a triggered email to remind them to complete their order.
Continue Reading >>

FireDrum’s Ultimate 2015 SEO Audit Checklist


Here at FireDrum we release a lot of websites. As Project Manager it often falls on my plate to ensure that each of these websites go out the door with all Search Engine Optimization items in place and up-to-date with current best practices. I typically find myself running through the same process to lay a solid foundation for on-site SEO with each new website that we launch.

seo audit checklistWith 2015 right around the corner, there’s no better time to readdress your on-site SEO so you can continue to build that Page Authority and work your way to the top of the Search Engine Results Page (SERP) by this time next year!

If you can check off every item on this list – great! If not, don’t worry. Not every list item applies to every site. Even if you can’t check them all off right now, each item is bound to give you a boost in the SERP. So do what you can right now and focus on the remaining items as you find time.Continue Reading >>

The More The Merrier


One of the most unique and non-talked about aspects of email marketing is the need for multiple users. Organizations with multiple locations, brands, or departments have many unique twists when it comes to content, list building, and scheduling. Below, I will address the most important components of multi-user set-ups and why embracing them will greatly benefit your reach and your brand.
Continue Reading >>

Streamline Your Workflow with Our Integrated Platform


Open API Email IntegrationWith all of the different cloud based platforms used in the workplace these days, having the option to seamlessly integrate them would make anyone’s life much easier. With all of the inquiries we’ve received about how to connect FireDrum with Customer Relationship Management (CRM) software such as Salesforce, Sugar and standalone applications such as PayPal, Eventbrite and Shopify, we can now help automate your workflow by easily integrating our platform with your existing applications through our open API.

There are a number of important benefits that come with integrating your email marketing platform with your CRM.
Continue Reading >>

7 Online Marketing Trends for 2015


When is the last time you addressed your ongoing online marketing strategy? Last quarter? last year? Never?

With 2015 just around the corner and online advertising set to outperform traditional advertising in every manner now may be the perfect time to look at your online marketing strategy and develop a plan for next year.

Keeping a pulse on all things online marketing, here is my outlook on upcoming trends for 2015.
Continue Reading >>

Our Top 6 Holiday Email Marketing Tips


The holiday season is officially here! With last years sales numbers for the 29-day holiday season shattering all previous records and this year shaping up to top even those, we canvassed the office and gathered some of our email marketing experts top holiday email marketing tips!

A/B Testing

A/B Split Testing for Email MarketingDoing A/B testing on call-to-action buttons in your holiday emails will help determine which email will have a better conversion rate. The three main things to test are:

  1. Placement – having the CTA placed on the left side of the message may out-perform the right or vice versa
  2. Colors – test two different contrasting colors that stand out and are not the same color of your landing page
  3. Message – testing the wording such “Learn More” vs “Shop Now” may provide a clearer and direct message for the recipient

Continue Reading >>