What eCommerce Businesses Should Be Sending to Their Subscribers (Continued)
In continuation of our previous blog post, we introduce “Email Marketing and eCommerce: More Must-Send Emails.” Email marketing is still king – producing one of the highest ROI’s in the digital marketing world. Creating email campaigns is a great way to connected with your customers, share relevant information and boost sales. With FireDrum email marketing, you have access to robust management tools and unique features that will help increase overall engagement and make email marketing worthwhile. To build trust with your customers, it’s essential to send these eCommerce campaigns!
Upselling, or the sales technique where the seller convinces the customer to buy more expensive products or to upgrade to the next best product, is a common practice for retailers and email marketers. When you up-sell a customer or subscriber, you’re helping them make a purchasing decision and are encouraging them to make purchases from you in the future. Not to mention, you’re boosting your company’s revenue and reducing the cost of customer acquisition.