The keys to driving high engagement with email marketing boils down to personalizing the customer experience based on two fundamental components, purchase history and channel preference. Consider that monitoring user-level engagement to make certain determinations such as inbox delivery is something major ISP’s look at in order to make determinations in regards to deliverability, making it even more important to keeping your subscribers engaged.
The need to create a truly personalized email experience for subscribers, using ever more sophisticated techniques to do so will drive up engagement and keep emails out of the junk folder.
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The timeliness of these actions make certain determinations about email engagement. If you lose the interest of your subscribers and begin to see this metric dip, you may end up experiencing adverse engagement results, and in-turn deliverability may be negatively affected.
The act of sending to users who have clearly shown a lack of engagement over a period of time can not only put your reputation as a responsible sender at risk but will also increase the chance of having users who truly are engaged with your emails to end up hitting a spam filter.Continue Reading >>