There have been significant shifts in market share over the past few years as the ISP landscape continues to change. ISPs are always changing their products and services to bring their customers the best value. Domains that are on the decline in recent years are being acquired by larger entities, thus contributing to the shifting ISP landscape.
We’ll begin with the major ISPs. Gmail, Hotmail, AOL, and Yahoo! maintain their hold on the market share. However, the amount of market share each one holds has shifted several times between these four.
At 37 percent of volume, Yahoo had the largest share of the market in 2012, according to our own research and data. Travel to 2015, and Gmail has gained the lead, leaving Yahoo in second place.
Both Hotmail and AOL have declined in popularity. They’ve declined four percent and two percent respectively since their inception.
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