10 Reasons Why Your Open and Engagement Rates Are Low
Have you noticed that your email open and engagement rates have plummeted? Or perhaps they were never up to your standards. Bad news: there may be a variety of reasons why your open and engagement rates aren’t where you want them to be. Good news: those reasons are easily correctable.
1) Lacking Excitement in the Subject and Preheader
Be honest, do you get excited when you see “Newsletter #15 for Company Name” in your inbox? Probably not. Email subject lines and preheaders need the same excitement that those annoying click-bait ads offer. After all, they are the main influencer to whether or not your email gets opened.