Web Development: The Value of Design Quality


6 reasons why design impacts your online success

Vector drawing graphics tools for web design

We can all agree that design quality is important. But how important is it really? Aren’t we just talking about graphics and visual interest?

Quality web design is so much more than aesthetics and visual appeal. Let’s take a quick look at a few reasons why web design quality is more than meets the eye.

1. Your First Impression

People make assumptions about your business within the first few seconds of visiting your website. Before they’ve read a word, they’re forming opinions about your site, brand, and business. In less than five seconds, your visitors sense whether they like what they see. And more than anything else, it’s design that affects their first impression.
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Email Marketing: The Secret to Increased Profits for eCommerce Websites


secret2Most eCommerce websites focus on adjusting prices for more sales, tweaking their websites’ layout for better conversions or getting more visitors. If done effectively, these can increase an e-commerce website’s income. However, email marketing is the little-talked about tool e-commerce websites can employ to sky-rocket their earnings.

One way an eCommerce website can increase its earnings is by sending a buyer related offers immediately after the purchase when the buyer is still in the “buying” mindset.Continue Reading >>

Drip Programs Aren’t Just for Lead Nurturing


dripMany marketers often times use the terms “drip marketing” and “lead nurturing” as synonyms. The reason for this is obvious. In many cases, drip marketing and lead nurturing are, in fact, one and the same. Both of the terms are associated with the process of sending a series of automated emails to recipients. When the emails are sent they are usually based upon the recipients’ online behaviors, or they can also simply be sent at predetermined time intervals.
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Email Marketing Newsletters in 2016


icon27The distinctive marketplace value of an online newsletter is its content, relevance and the clarity and impact of its presentation.

Still a powerful outreach!

A perceptive reader can tell immediately if a newsletter will be of interest to them. This is why it is important to start with a heading (subject line and preheader) that clearly reflects specific subject matter and stimulate interest.

Most material with which people are confronted is of little or no interest to them. Frankly, this includes most email newsletters! This is precisely why a well-designed and skillfully written newsletter, directed to an appropriate audience, always has and always will be a particularly powerful marketing communication tool.
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Back From the Dead: Giving Old Content New Purpose


racoon_garbage_old_content_new_purposeWith twenty four hour news cycles and content aggregators constantly churning out new information for readers to engage in, it can be difficult to refresh content and keep traffic flowing to a company’s website, or to keep an email list growing at a reliable pace. Luckily, there are a few ways to repurpose content into something that can re-engage with audiences and start driving traffic once more.

Turn it into an Infographic

By taking an old blog article and then chopping up its most relevant information into easily digestible chunks, all it takes to transform it into an infographic are some easily arranged images. Studies have found that online audiences prefer articles that incorporate a mixture of both visual imagery and written words.
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