Most internet marketers today realize that the best way to reach their customers is through email. But do you know how to create an email marketing plan that will convince your customers to buy from you over and over again?
First, decide which products you want to promote. Then, develop a plan for your product sales funnel, because that will determine your content marketing plan. After those decisions are made, you can create your email marketing calendar. Remember that all your email marketing should focus on promoting your products and services. Here are several steps you can take to make sure your email gets noticed and acted upon right away.
Create a Working Product Funnel
Think carefully about the ways in which your various product or service offerings are interconnected. Prioritize which products need to be introduced first to lay the groundwork for the others. You will probably notice there is a natural order of progression as you pull your customers through your sales funnel.