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Marketing to Millennials: Have they given up on email?

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marketing to millennials

Online social networking and advanced messaging networks are the preferred modes of communication of the Millennial Generation, and it’s easy to understand why.

After all, social media giants such as Facebook and messaging apps such as WhatsApp enjoyed a major surge in popularity around the same time the Millennials were coming of age.

Does that mean this generation has given up on email?

Not necessarily.
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5 Easy Ways to Grow Your Email Marketing Subscriber List

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5 easy ways to grow your email marketing subscriber list

The hardest part of any journey is taking the first step. When you first start out with email marketing, growing your subscriber list can seem like a daunting task. How do you get your first few subscribers? How do you go from zero to one… to 10, 100 or one thousand?

As always, the first step is to create outstanding content. Before you publish an email marketing campaign, always ask yourself “Would I share this?”

If your content isn’t share-worthy, you’re missing something.

Exceptional content should always be your #1 priority. But once you have great content, how do you share it?

Here are some tactics and tools for growing your email marketing subscriber list that can help get you started:

 
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FireDrum Version 4.1.1 Released

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Released 7/3/2015

Auto Created Thumbnail Images for Email Campaigns

Now you will see an image next to each email campaign automatically! Visually you can easily find an email and see what an email looks like without even clicking. Hover over the image and you with see an image of the entire email.

Download as PDF

Under Reports, download your email campaign as a PDF or as an PNG image! Great for including in your own reports or sharing with others.

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How To Get Subscribers Excited to Open Your Emails

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Email is 40 times more effective than social media in terms of customer acquisition. For this reason, it is a marketing tool that must not be kept on the back burner.

When done right, email can be a powerful marketing tool with an extremely high ROI. In order to achieve, and even exceed, your marketing goals, you need to develop rapport with your subscribers.

If you are able to establish rapport with your email list, they will actually be excited to receive your emails, as opposed to being slightly interested and maybe opening the email.

In general, the average email open rate is 15-25%. What if you could do much better? Much better, as in 50%-60% or higher.

Read below and we will show you how to achieve these seemingly un-achievable goals.
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Guest Blog Post: One Size Fits All? Not When It Comes to Marketing

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By Duke Merhavy, MBA, PhD
President & Chief Research Officer of Insight Marketing Research

We all know that when a garment is advertised as ‘One Size Fits All’, it never does. This is even more true when it comes to marketing. One marketing approach will never “fit all”. Luckily, there are great marketing tools available to help us tailor our marketing message to fit our prospects.

As a marketer you should never assume that one activity, or one message, directed at all potential buyers of your product is enough. Your marketing efforts should vary, depending on the intended recipient. Now, this does not necessarily mean (though it could) that every individual prospect (or organization) should be receiving a completely different message. It means that different groups within the target market should be receiving different messages more applicable to them. These “groups” are called “segments” in marketing. However, there is some confusion as to what market segments really are – Let’s clarify that:

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A Clean and Fresh Email Marketing List

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Why maintaining a healthy email list is so important!why you need a clean email marketing list

Take a minute to think about your most valuable possessions. A lot of hard work probably went in to obtaining them, and they have a lot of significance to you. Don’t you want those possessions to be in good working order?

Clean, not broken, not unusable.

I urge you to think of your email marketing lists as a very valuable possession. And just like anything else, they can become old, used and less effective if they are not well maintained. Nobody wants a dirty, scuffed-up email list. Just like a rusty pair of pliers won’t work very well, a neglected email list won’t produce worthy results, either.

But, good news! Maintaining a clean email marketing list doesn’t have to be time-consuming, as long as you are consistent in your efforts.

Here are 5 Reasons why you want to keep your email marketing list fresh and clean:

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Email Marketing Vs Traditional Marketing

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In the day and age of email marketing, what we know for a fact is that email marketing is a budget’s bosom buddy! With email marketing again on the rise and the majority of business taking advantage of it, email marketing has quickly taken budget from more traditional marketing initiatives. Not to say that traditional marketing doesn’t have a place in our hearts and isn’t just as important or cost effective as it once was. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone. The cost of these main strategies is much higher than email marketing. Continue Reading >>

Surveys and Email Marketing

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Surveys are a great way to get feedback to better your company and future email marketing campaigns.

We all know that email marketing is a budget’s best buddy, but what are the top reasons to begin using surveys in your email marketing campaigns?

In 2014, FluidSurveys conducted a test on the response rate of surveys done with email marketing. What they found was the average response rate for email surveys equaled 24.8%. Now, this is great compared to telephone surveys, which only averages a 8-12% response rate.Continue Reading >>

Can Social Networks Bring You More Business?

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Social-Media-GraphicAccording to eMarketer.com, Facebook and other social media sites ranked as the second most effective marketing method among US small and medium-sized businesses surveyed in January 2015 by Thrive Analytics, but that doesn’t mean more are using it. More than 4 out of 10 US small businesses surveyed in February and March 2015 said they didn’t use social media for business.

This is unfortunate! If your business isn’t leveraging Facebook, Twitter and other social media sites you may be losing out to the competition. Social Media sites bring together a community of online users who are looking to connect.

Think about how much time you spend on social networks; Facebook, Twitter, Instagram, Pinterest, etc. Pinning, Liking, Sharing, Tagging your friends and quotes you love. Don’t you think that time would be well spent on marketing your business the same way? Shouldn’t others be sharing and liking your business and promotions? Shouldn’t you be gaining more email addresses from Facebook and turning them into life-long customers?

If you answered, “heck ya” to any of those questions, then read on!Continue Reading >>

What You Need to Know About Google’s Mobile Update

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is my site mobile friendly?Recently, Google made a good news, bad news announcement about an update to their search algorithm due to begin rolling out on April 21st. I wanted to take the time to address some of the rumors and misinformation that I’ve heard swirling around. But first, let’s look at the most important piece of the Google announcement.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

Emphasis mine.

Let’s get the bad news out of the way first. The bad news is that if your site is not responsive, or not mobile-friendly in most cases you will see a noticeable decline in mobile search traffic as your site slips down the rankings. No, your site won’t be “deleted” or “hidden” on mobile. But yes, when all things are equal, you will rank lower than a mobile-friendly site.

The good news is that if your site is already mobile friendly – hurray! Pat yourself on the back and continue working on whatever you were working on before coming to read this blog. Unsure if your site is mobile-friendly? Continue reading and we’ll look at how to determine if your site is prepared for April 21st.Continue Reading >>