Planning out a good email marketing campaign can be a tricky business. There are a lot of different factors to consider when writing an email to get people interested in your business, and it can be hard to keep them all in mind at once. The details of an email will depend on the exact thing that it needs to do, but there are a few things that can improve any email marketing message.
Keep it Personal
People respond much better to email marketing campaigns that treat them like people. A good email is more than a simple list of facts and figures that ends with a call to action. If you know a person’s name, be sure to use it in the email to make it seem like a personal letter. Tell stories about your successes and your failures that remind your customers that you are a person like they are, and not simply an unfeeling machine. Use language that is informal where appropriate and be polite!
Start Small and Manage Expectations
Email is a useful marketing tool, but it can only do so much at a time. Don’t expect to suddenly get a huge wave of new customers by sending out a few emails, and don’t try to get that either. Instead, aim for little goals. Get people interested in you to help build towards sales in the future and form relationships when possible. Gather information that can help you win them over later and be sure to listen to what they are saying. Aim for small victories and let them build up into something better over time.Continue Reading >>