Maximize your Click-Throughs, Engagement Rate, and Sales During the Holidays by Avoiding These Common Email Marketing Mistakes
You know it, we know it, everyone knows it. The holidays are the most profitable time of the year for retail businesses, and the average spend continues to grow. With average spend growing, you can safely assume that your competition is growing too. So, how do you get ahead of your competitors? How do you stand out in your subscriber’s inboxes?
Unfortunately, that question is impossible to answer. Every business is unique, and their subscriber’s behavior may vary from year to year. Although we can’t provide sending tips specifically for your business, we can tell you what to avoid. Use this as your “do and don’t” holiday checklist.
1. Avoid “Winging It”
Holiday emails aren’t posters that you can “throw” together and present the next day. Email marketing is a process and deserves some planning – especially if you’re preparing for a major sale! Keep in mind – planning doesn’t mean you have to make all of your holiday campaigns in June. Who even has that sort of time? Planning means sitting down with your team a month or two before and brainstorming. What will you be sending? Who will the email be sent to? What is your goal with each email?Continue Reading >>