Incorporating Lightbox Forms into your Website and Best Practices
Managing Email Memberships Series Pt. 3
When you think about it, there are two main sides to a website – user experience and lead generation. As marketers and business owners, we want to support each website objective, providing a friendly experience for our visitors while still raking in new sales. Step back and ask yourself – is that even possible?
Lightbox forms, or forms that appear on your website based on a specific user action, is a great tool to generate new leads but may conflict with your user experience if not executed correctly. Use this blog as your guide to creating the perfect lightbox form. We’re sharing the where, when, why, and hows to achieving lightbox form mastery.