Today we’re going to talk about something very near and dear to me – making money. More specifically, leveraging email marketing to convert interested buyers into revenue.
One of the most common questions I hear at FireDrum is, “How can I turn a list of email addresses into customers?” Because let’s be honest, that should be the goal of all email marketing, right?
I want to share a very basic outline of what my typical email marketing sales funnel looks like. I’ve been utilizing this across several industries, several lists and I’ve seen consistent and positive results.
The most important takeaway from this blog is that each item has only one job. What I mean by that is the email subject lines only job is to get the user to open the email. The body of the email is to build value around the call-to-action, the call to action’s only job is to get visitors to the landing page and so on. You will see a notable drop off in conversions when you start assigning multiple jobs to an individual item.
Let’s get started…Continue Reading >>