Back From the Dead: Giving Old Content New Purpose


racoon_garbage_old_content_new_purposeWith twenty four hour news cycles and content aggregators constantly churning out new information for readers to engage in, it can be difficult to refresh content and keep traffic flowing to a company’s website, or to keep an email list growing at a reliable pace. Luckily, there are a few ways to repurpose content into something that can re-engage with audiences and start driving traffic once more.

Turn it into an Infographic

By taking an old blog article and then chopping up its most relevant information into easily digestible chunks, all it takes to transform it into an infographic are some easily arranged images. Studies have found that online audiences prefer articles that incorporate a mixture of both visual imagery and written words.
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No More Junk Mail: Effective Email Marketing Tips


jmail1Managing an email campaign can seem like a daunting task, especially for businesses that aren’t familiar with many email marketing tips. With that in mind, this guide has been specifically designed to help guide businesses through the dreaded email subject line. These email marketing tricks should help increase the effectiveness of any marketing strategies and improve the rate at which people respond to promotional emails.

1) Quick Summary

As far as email marketing strategies go, the quick summary is probably the driest. The idea is to fill the empty preheader space with all of the relevant information in the bulk of the email. This lets consumers know immediately what the email has and whether it’s worth opening. When it comes to email marketing, one of the best ways to retain a client’s interest is by not wasting their time.
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6 Email Marketing Tips for Spring


It’s finally happening. The cold weather is beginning to recede, and spring is on its way. As people start their traditional spring cleaning regimens, it’s time for your company to do the same. Your customers will be getting rid of unwanted clothes, furniture and building materials. They’ll also be looking for spring discount deals. If you want to take advantage of this seasonal trend, you’ll need an email marketing campaign specifically geared for the spring months. Here are six spring marketing tips that will help get the word out about the great deals you might be offering.


1. Spring Awakening

Before you send out that initial email, do an inventory of your email lists and segments. Have you been noticing a lot of bounces and non-engagement from certain email addresses? Put those lists and segments into categories so that you can determine which ones are worth keeping.

Winter makes us lazy. Nobody wants to move around or go outside when it’s cold. Now that everyone’s getting an extra dose of sunshine, kick your customer base into gear with a reactivation campaign. Everyone likes to feel as if they’ve been missed, so think about including the words “miss you” in the subject line.


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Utilize Your Website To Increase Your Email List


Utilize Your Website To Generate More Email SignupsFor a continued and healthy email marketing strategy, companies must always look to improve their email lists. Sometimes getting quality emails can seem like a tough task but if you already have a great website it can be a lot easier than you might think. Getting email address signups from your website is a fantastic source of quality soft leads because they have already read up on your company and are still interested. Below are some specific ways to use utilize your website to gain email signups for your email marketing campaigns.

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Five Ways to Create Better Emails for Email Marketing


Create a solid call to action!Planning out a good email marketing campaign can be a tricky business. There are a lot of different factors to consider when writing an email to get people interested in your business, and it can be hard to keep them all in mind at once. The details of an email will depend on the exact thing that it needs to do, but there are a few things that can improve any email marketing message.

Keep it Personal

People respond much better to email marketing campaigns that treat them like people. A good email is more than a simple list of facts and figures that ends with a call to action. If you know a person’s name, be sure to use it in the email to make it seem like a personal letter. Tell stories about your successes and your failures that remind your customers that you are a person like they are, and not simply an unfeeling machine. Use language that is informal where appropriate and be polite!

Start Small and Manage Expectations

Email is a useful marketing tool, but it can only do so much at a time. Don’t expect to suddenly get a huge wave of new customers by sending out a few emails, and don’t try to get that either. Instead, aim for little goals. Get people interested in you to help build towards sales in the future and form relationships when possible. Gather information that can help you win them over later and be sure to listen to what they are saying. Aim for small victories and let them build up into something better over time.Continue Reading >>

FireDrum Version 4.4 Released


Released 1/29/2016

RSS to Email

Crank up your automation! With RSS to Email you can automatically pull content from RSS feeds and include them in your email. You can even send an email without having to manually update the email content. Combine RSS with Recurring Emails and you have a totally automated sending with new content every time it’s sent. RSS feeds can pull breaking news, your latest blog posts or the latest products from your ecommerce site. The possibilities are endless.

Recurring Emails

More automation! With recurring emails you can set a campaign to send itself Monthly, Weekly, or Daily. This is especially useful to those taking advantage of the RSS to Email feature – truly “Set it and Forget it”. If you have a constantly changing RSS feed and want to send out emails with updates, there is no longer a need to manually create a new email campaign every time a blog post changes or product is added to your ecommerce website.
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Email Trends We’re Already Seeing in 2016


Email Marketing Trends 2016Email marketing is known as being an ideal source for developing relationships with your customers. Creating a successful email marketing plan can ensure you grow your customer base and gain stable online growth. These email trends are already happening this 2016, and it’s best to get yourself ahead of the game by properly knowing how to use the latest with the email marketing world.

Crafting Emails for Mobile Marketing

A wide variety of users utilize their mobile phones and smartphones to browse through emails. Crafting an email for mobile phone view is very important, especially since there are so many people that are viewing the email on their phones and may close the email if it isn’t properly designed to be read on a phone. Going for graphics is great, but any message should have a balance in text and images. In 2016, even more people are using their phones online, and this is the time to start targeting both computer and mobile phone users.Continue Reading >>

How Personalized Emails Can Take Your Marketing To The Next Level


Personalized Email Marketing - FireDrum Marketing BlogWhy Personalize Emails?

We’ve all gotten emails that made us say, “Huh?” Maybe you’re a single college student without children receiving emails about diaper sales. Or maybe you’re a stay-at-home parent receiving emails about buying gifts for teenagers when you have toddlers. That’s because too many organizations create a marketing email and send that same email to as many email addresses as they can scrape together, disregarding relevance and failing to personalize their email marketing campaigns. Studies have found that 70% of businesses sending marketing emails fail to personalize, despite the fact that personalized emails get nearly 30% higher open rates and over 40% more clicks than non-personalized emails.

Ways to Personalize

Name - One of the most popular and most basic ways to personalize an email marketing campaign is simply to add the recipient’s name. This is one of the easiest ways that just involves a simple code or button to insert each recipient’s name into the email with a simple code or button. When using this tactic, try to keep with the general tone of your business. If you are more formal try using “Dear Mr. John Smith” for a more casual opening try something like “Hi John,” instead. Also avoid awkwardly overusing the name by randomly inserting it into multiple sentences throughout the email. Simply inserting the user’s name into the email’s subject or first line is a safe and effective way to use this tactic. Keep in mind though that while including the recipient’s name is a great place to start, it is important to take email personalization a step further if you want to ensure relevance and increase conversions.Continue Reading >>

Date Activated Email Marketing Triggers


Date Activated Email MarketingMany businesses use trigger emails to get closer to their customers. This email marketing strategy is relatively convenient and, if used well, can help your business become more successful. There are multiple kinds of trigger emails, one of them being date-based trigger emails. This type of trigger email is very common among both businesses and consumers alike because of the simplicity of set up and impact they have.

What are Date-Based Trigger Emails?

Date-based trigger emails are emails that businesses send to a customer during a special time of their life. For example, a business could send this kind of email during a customer’s birthday or an anniversary. Triggered emails can be set up to go out based on a customer’s data you’ve collected and date range you have set. If you want to send all customers a certain email 3 days before their birthday you can do that with triggered emails. These messages provide the customer with special offers or thanks that entice them to purchase more from your business. There are many benefits to using this type of email marketing campaign for your marketing strategy.Continue Reading >>