Are Email Newsletters Still Effective?
We’ve said it once and we’ll say it again, email marketing is still king! Sending email newsletters is an effective element of marketing that should be a major part of your marketing strategy. On average, business employees (of every industry), receive over 120 emails on a daily basis. Multiply that by the amount of email users (4.3 billion), and you get a remarkable outcome.
So, why do people still think email marketing is dead? That is the complicated part… We don’t even understand why people think that. If you’re not already an email marketing advocate, try to keep an open mind while you read through these statistics – they might surprise you.
Segmenting Your Subscribers Will Generate More Response
By separating and organizing subscribers on your list, you increase your revenue by over 760%. Yes, we said 760%. List segmentation won’t exclude or eliminate anyone from receiving your messages. Instead, it gives you the opportunity to send them more personalized messages that highlight products that they’re interested in.