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Streamline Your Workflow with Our Integrated Platform

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Open API Email IntegrationWith all of the different cloud based platforms used in the workplace these days, having the option to seamlessly integrate them would make anyone’s life much easier. With all of the inquiries we’ve received about how to connect FireDrum with Customer Relationship Management (CRM) software such as Salesforce, Sugar and standalone applications such as PayPal, Eventbrite and Shopify, we can now help automate your workflow by easily integrating our platform with your existing applications through our open API.

There are a number of important benefits that come with integrating your email marketing platform with your CRM.
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7 Online Marketing Trends for 2015

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When is the last time you addressed your ongoing online marketing strategy? Last quarter? last year? Never?

With 2015 just around the corner and online advertising set to outperform traditional advertising in every manner now may be the perfect time to look at your online marketing strategy and develop a plan for next year.

Keeping a pulse on all things online marketing, here is my outlook on upcoming trends for 2015.
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Our Top 6 Holiday Email Marketing Tips

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The holiday season is officially here! With last years sales numbers for the 29-day holiday season shattering all previous records and this year shaping up to top even those, we canvassed the office and gathered some of our email marketing experts top holiday email marketing tips!

A/B Testing

A/B Split Testing for Email MarketingDoing A/B testing on call-to-action buttons in your holiday emails will help determine which email will have a better conversion rate. The three main things to test are:

  1. Placement – having the CTA placed on the left side of the message may out-perform the right or vice versa
  2. Colors – test two different contrasting colors that stand out and are not the same color of your landing page
  3. Message – testing the wording such “Learn More” vs “Shop Now” may provide a clearer and direct message for the recipient

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The Definitive 2014 Holiday Email Sending Schedule

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With the holiday season upon us, now is a great time to prepare for your holiday email marketing campaigns. During the 2013 29-day holiday season, eCommerce sales topped $20.6 billion. Consumers are avoiding the long lines and spending more time browsing and buying from the comfort of their home. With a successful holiday email marketing strategy, you too can have a piece of this pie.

Since we’ve already discussed why keeping a clean list plays an important role in ensuring email deliverability this season and we’ve talked about how to write effective subject lines, today I want to focus on exactly what days to send during the 2014 holiday season. (more…)

Improve Your Email Deliverability Rates With These Tips

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With the holidays approaching, we can start to anticipate the volume of emails that will soon invade our inboxes. We can also anticipate a high amount of email deliverability issues. That is why it is important to be proactive about managing your member lists before the holidays to ensure successful campaign delivery.

Understanding Sender Reputation & Blacklisting

black-list-support-group

This is not the group you want to be in.

When sending out an increased volume of emails during the holidays (or in general), not only do you take the chance of sending out to the inactive members, unsubscribes and outdated emails in your database, you also put your sender reputation at risk and affect the ability to effectively communicate with customers and prospects in the future.

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7 Steps to a Lasting First Impression

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First impressions never die...

First impressions never die…

Businesses who send welcome emails will see on average a 50% open rate, making them 86% more effective than email newsletters. So, if you haven’t included a welcome series into your email marketing strategy, you probably should start doing so.

Since email is one of the most easy and cost-effective marketing channels to build relationships, sending a welcome email can set the tone after someone has shown interest in your business. Most importantly though, it makes for the perfect opportunity to introduce your business and create trust with your new subscriber. Because as the saying goes “you never get a second chance to make a first impression.”

Another great thing about a welcome series is that it is easy to set up. With the convenience of marketing automation (when an email is automatically sent to a subscriber after a triggered activity), you can provide a well-timed hello within seconds after a new subscriber has signed up to receive your emails. (more…)

6 Ways to Boost Your Google PageRank Today

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With the abundance of free website builders, lower cost of entry into business and an infinite amount of resources available to start-ups, it has become increasingly easier for a business to have an online presence. This of course means an increase in competition no matter your industry.

With this oversaturation of the market and Google continuing to push organic search results further down the page in favor of paid listings it is becoming more and more difficult to get noticed on search engines without paying Google.

Why do you need to improve PageRank?

The #1 result on a search engine results page receives 30% of all clicks.

To understand why you need to improve your PageRank, you need to understand what PageRank is. Though it’s true that Google recently announced they will no longer update the ‘PageRank Toolbar’, PageRank will still be a factor in where your site shows up in a search engine results page (SERP).

PageRank is Google’s system for ranking web pages. A page with a higher PageRank is deemed more important and is more likely to be listed above a page with a lower PageRank.

Google describes PageRank: (more…)

What’s The Best and Worst Time to Send Email?

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The Best Day and Time to Send Emails

open-emailThe question “What day and time is best to send an email?” seems to be one we are asked quite often. And since we are constantly staying on top of the latest email marketing trends and have compiled a lot of research and data on this topic, we thought we would share with you some general email marketing trends that will help have a positive impact on your next email send. (more…)

10 Unique Content Ideas for Your Next Email Campaign

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Traditional Marketing

“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler

I am a firm believer that the success of an email campaign is highly dependent on its content. As someone who has been both the marketer and the marketed, I can rightfully say that if you aren’t writing content that is relative and has value, then you can expect your emails to quickly find their way to the spam junkyard.

However, writing good content can sometimes be challenging. I can most definitely attest to that! After putting together many email campaigns, I still encounter writer’s block because I get stumped with what to write. Usually when that happens, I realize that it is time to come up with some fresh new content ideas.
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Why Spam Is Gross (and why not to do it)

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What is Spam?

Why Spam is Gross

No, not this kind of Spam.

Besides being a beloved meat treat in Asia and Hawaii, it is an email communication that is unsolicited and unwanted. The CAN SPAM Compliance Act threatens up $16,000 per violation for a number of email no-no’s, however these are rarely enforced and it is Email Solution Provider that suffers from the sending of spam like communications.

From my experience, the worst a company has to deal with by sending out spam is the cancellation or suspension of their account. While this can be costly and disruptive to an organizations marketing, it pales in comparison to the damage mass amounts of spam can cause an ESP.

Email IP Addresses that are whitelisted and “seasoned” are hard to come by and take a long time to develop. It only takes one bad apple to ruin it for the bunch. So, if you want a strong partnership with your Email Solution Provider be aware of what you are bringing to the table or your relationship will be very short lived. (more…)