Inactive subscribers. A term that an email marketer knows all too well. These are the people who have displayed a decline in engagement by not opening or clicking on your emails. So what could be the reason for these subscribers to go quiet? Well, there are many reasons (which is a whole blog topic in itself), but the most common one is a lack of interest in the content of your emails. But regardless of the reason, you should always have a re-engagement tactic in place, so that you can put yourself back in good standing with your subscribers.
In this blog I will outline a 5-step guide for re-engaging inactive subscribers.Continue Reading >>