CFS Mortgage Corporation | Powerful and Affordable Email Marketing Solutions

CFS Mortgage Corporation

Marketing Case Study – CFS Mortgage Corporation

CFS Mortgage Corporation is a closely held mortgage banker licensed in both Arizona and California. CFS have been providing home loans to consumers in Arizona and California since 1982. Their company employees over 25 agents and have processed some 18,000 home loans in the past 30 years. Their business is known for excellent customer service and has been recognized as a top 25 lender by the Phoenix Business Journal.

The Challenge

The owner of CFS approached FireDrum with the desire to engage with his current and prospective clients in a relevant and consistent way and in-turn increase his agent’s ability to close more loans. CFS, like most business, needed to be very careful with their allocation of internal resources. There was a strong need to create a consistent brand presence as well as personalized feel for each contact. The most difficult obstacle CFS was facing on their email initiatives was the ability to keep up with each agent and to make sure they were sending personalized messages on a regular basis.

The Solution

CFS wanted to allow each agent the ability to log in and manage their contacts as well as the ability to check on reporting elements of each campaign. Even though most agents would upload new contacts and check reporting, few agents would take the time to create their own messaging. To address this issue, CFS used FireDrum’s graphic services to create a series of custom templates, each versioned and uploaded into every agents email account. Once the versioned messaging system was set up, the owner had to just send in content on behalf of his agents, this content was then pushed to each versioned template and agent specific list. The template included the agent’s photo and contact information. The versioned template created a personal touch for each email campaign and provided CFS exactly what they were looking for in an email partner. FireDrum’s managed set-up provided CFS Mortgage Corporation a solution that would normally take countless hours to execute with other email providers, with FireDrum as a partner it took only a few minutes!

The Results

Versioned email templates lead to significantly higher open and click through rates. Engagement and higher conversions on call-to actions have befitted CFS Mortgage Corporation’s bottom line. Brand consistency across every agents contact list allows for name recognition and an increase in referrals. Our managed services not only provided a strong email platform for CFS to engage with its customers and generate more revenue but saved them significant internal resource time and cost in the process.

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