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Email Marketing Vs Traditional Marketing

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In the day and age of email marketing, what we know for a fact is that email marketing is a budget’s bosom buddy! With email marketing again on the rise and the majority of business taking advantage of it, email marketing has quickly taken budget from more traditional marketing initiatives. Not to say that traditional marketing doesn’t have a place in our hearts and isn’t just as important or cost effective as it once was. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone. The cost of these main strategies is much higher than email marketing.

Take print advertising as an example, as we all know, the cost of broadcasting on TV and radio is astronomical!

Let’s say you pay a graphic designer to design a basic 8.5″ x 11″ flyer. It will take the designer 3-4 hours of design time (leaving room for corrections and additions). The designer charges $85 per hour ($255) and you need 10,000 copies. To save money, you’ll take it down to the local Staples and get it printed at $0.06 per page ($600). That totals: $855. Now you have to spend your own time to hand out all of those 10,000 flyers to your potential customers and once they’re gone, you have to print more.

We are hoping you already have a website, Facebook and even Twitter account for your business. If you do, you may have a contact form, newsletter, or capture information through a shopping cart. All of these options leave you open to gain email addresses. If you market to those addresses you’ll already have a good customer base and retain more clientele daily. Hopefully through social networks as well.

Let’s say you’ve obtained 10,000 customer email addresses to send a newsletter to. You paid a designer to make you a custom template and can use it over and over again, like your print copies. This designer at FireDrum Email Marketing, charges you a fee of $295 to create the template that encompasses all of your hopes and dreams. Meanwhile, you’ve also signed up for our 10,000 member monthly/unlimited emailing plan for $60. Once he’s done, you’ve only spent $355. That’s a savings of over $500 right off the bat!

Now yes, you still pay your monthly fee, but you get to modify that template and send out to those same 10,000 customers as often as you’d like for only $60 with no repeat cost of printing flyers. Now you no longer have to physically hand those flyers to 10,000 people. Don’t forget they usually go in the trash. Whereas, email marketing can be forwarded to a friend, shared on social media networks and with drip campaigns you can keep that one customer engaged!

We even give you the opportunity to raise your email member list as often as you’d like and pay just the monthly cost, no hidden services fees.

We could continue to compare costs for another few pages, but I think you get my point.

Email Marketing is a more cost effective alternative to traditional advertising, which can be done from the comfort of your office chair and can be updated on the fly! Why wouldn’t you start now?

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Mystey is our resident Account Manager. She comes to us with a Project Management and Customer Service background. She is excited to call Firedrum her new home and is passionate about her client’s success. Sign up for Firedrum and she'll be your guide!

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