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Friday the 13th

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The FireLine – FireDrum Internet Marketing

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Social Enhancements
Is your business utilizing social networks like Facebook and Twitter to complement and solidify your marketing efforts? While Social Networking is not a substitute for email, direct and other marketing methods, it is a powerful tool in your marketing arsenal and should not be ignored.

We have recently added Share to Social to our Email Marketing editor. This feature will automatically insert icons with links to Facebook, Twitter and LinkedIn so your subscribers can share your newsletters with their social networks. Then you can use our exclusive reporting features to track who's sharing your messages and how often.

Watch our Video Tutorial on inserting these links into your newsletter.

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Facebook Landing Pages

Want to enhance your Facebook profile?

Try a custom-designed Facebook Landing page, uniquely created by one of our experts.

Mention the FireLine and get a Facebook Landing page for $250 (that's half off!), but hurry, this great

deal will expire May 31st!


Superstition and Marketing

When the thirteenth day of any month falls on a Friday, people take notice. Whether they seek shelter from random bad luck, like avoiding cracks in the sidewalk, or chuckle at scary movies, most are aware of the significance of the date and respond according

to their own superstitions.

In marketing, it's important to foresee the potential impact of your message and its timing in conjunction with holidays across local, regional and international customs.

While Friday the 13th may have no real significant effect on your ability to work, there are many people who respond to this day on the calendar by not driving to work, not eating out or not traveling at all. Give some thought to these practices and make sure your business is prepared, both for the superstitious among us and those who are not. Perhaps offer a special incentive to those who brave the day and eat at your restaurant or shop in your retail store. Maybe offer a special discount to customers who shop online instead of walking through your door.

As with everything in life, you can either capitalize on the situation, or be surpassed by someone who does.

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Furcini Construction specializes in creating

one-of-a-kind custom homes, renovations and expansions. These peerless homes bring their clients' dreams to fruition.

To discuss your project with Jim Furcini, please contact him at 602.279.0200

Corporate Headquarters
7898 E. Acoma Dr.
Suite 210
Scottsdale, AZ 85260

Main: (480) 699-1524
Fax: (480) 699-1657

Sales Information
Toll Free US: (877) FireDrm
Phone: (877) 347-3376
Local: (480) 699-1524

sales@nullfiredrum.com.

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