Managing an email campaign can seem like a daunting task, especially for businesses that aren’t familiar with many email marketing tips. With that in mind, this guide has been specifically designed to help guide businesses through the dreaded email subject line. These email marketing tricks should help increase the effectiveness of any marketing strategies and improve the rate at which people respond to promotional emails.
1) Quick Summary
As far as email marketing strategies go, the quick summary is probably the driest. The idea is to fill the empty preheader space with all of the relevant information in the bulk of the email. This lets consumers know immediately what the email has and whether it’s worth opening. When it comes to email marketing, one of the best ways to retain a client’s interest is by not wasting their time.
2) Build a Cohesive Message
Another interesting email marketing strategy is to use the email preheader text as a means to continue the message from the subject line. In doing so, it allows a business to expand its message beyond the normal character limit and ensures the email marketing and targeting can be as effective as possible.
3) Promotional Opportunities
This one requires a little more subtlety, but the basic idea is to intentionally let the email preheader text trail off. With this method, consumers will be interested in what other special offer might await them if they open the email, increasing the effectiveness of any other email marketing strategies that may have been utilized.
4) Personal Messages
Studies have shown that email personalization is a key factor in both email opening and conversion rates. As such, it can be well worth the trouble of ensuring that each email sent out in a campaign has a person touch. In addition, email personalization isn’t necessarily exclusive and can be incorporated in any of the other email marketing tricks described in this list. Of course, it’s also worth mentioning the importance of checking for errors when crafting a personalized message. No one wants to receive an email with the wrong person’s name in the subject line.
5) Have Fun
Sometimes, the best email marketing tactics and preheader text ideas also happen to be the simplest. Businesses that want to establish a relationship with their consumers can do so by injecting a little humor into their brand. Everyone likes to have fun, and potential clients are no exception. Engaging copy that incorporates (timely) pop culture references can increase the chance of it being spread to other interested clients that may not have originally been in the target demographic.