Why Didn’t My Email Newsletter Get More Opens?


Email Marketing Increase Open Rates

10 Reasons Why Your Open and Engagement Rates Are Low

Have you noticed that your email open and engagement rates have plummeted? Or perhaps they were never up to your standards. Bad news: there may be a variety of reasons why your open and engagement rates aren’t where you want them to be. Good news: those reasons are easily correctable.

1) Lacking Excitement in the Subject and Preheader

Be honest, do you get excited when you see “Newsletter #15 for Company Name” in your inbox? Probably not. Email subject lines and preheaders need the same excitement that those annoying click-bait ads offer. After all, they are the main influencer to whether or not your email gets opened.

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PPC Questions Answered: Part 2


SEM PPC Practices with FireDrum

More Insights into Pay-Per-Click and Answers to Common Questions

In continuation of our last post, we’d like to answer more commonly asked PPC questions. PPC, unfortunately, cannot be mastered in a day, but becoming a pay-per-click leader can be accomplished with time. Use our tools for your SEO research and implement out tips for more lead conversions.

Want more guidance on PPC strategy? Or rather have us handle your campaigns?  Just contact our pay-per-click experts, today. We can handle everything from campaign design to complete budget and keyword management.

How do I get ahead of my competitors?

The easiest way to get ahead of your competitors is to raise your daily budget,  but the most effective way to get ahead of your competitors is to carefully monitor and maintain your PPC campaigns. Are you regularly cleaning out ineffective keywords and campaigns? Optimizing your search engine’s advertisement features? One commonly overlooked feature of online search engine ads are remarketing campaigns.

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PPC Questions Answered


PPC SEO FireDrum

Insights into Pay-Per-Click and Answers to Common Questions

Pay-per-click advertising is a great way to get ahead of your competition and become more distinguishable in your industry (if optimized correctly). So, how do you become a PPC leader? What steps need to be taken to generate the most leads from PPC?

Unfortunately, PPC cannot be mastered in a day. It takes years to understand and put all of Google Adwords/Bing Advertising intricacies to use. Don’t let this discourage you! To become an expert, you have to start somewhere. Take this guide as an introduction to PPC advertising and a resource for common questions.

Not sure if you have the time to invest into learning PPC? Contact our pay-per-click experts, today. Every business is unique! We have the experience to customize a PPC strategy that fits your company.

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