This is something I have been saying for months. Finally the disillusionment small business owners have been feeling towards social media has been quantified into terms I think we all can appreciate.
In today’s eMarketer it was reported a full 63% of small business owners claimed social media was not helpful at all.
And to me this only makes perfect sense.
Because most small business owners are not following the natural progression of building an online marketing presence and are just diving into and allocating resources to the “Hot and Now”
The natural progression starts with a website that DRIVES CONVERSIONS. Write that down, remember that… CONVERT
Step 2 is Email Marketing. Or in other words; building a qualified database of current and future customers that you can cost effectively target, which at the end of the day is really what email marketing is all about.
Step 3 is Search Engine Optimization, appearing high on search engines.
Step 4a and 4b. Now we can start to discuss Social Media strategy / presence, and possibly Pay-per-click
Successes abound in social media marketing, that much is true. However when you look at companies who are performing in the social mediasphere they have this frame work already in place.
Interested in seeing how we can help create that frame work?
Do you have a company or example that is killin’ it in the social aspect to prove me wrong?