Surveys are a great way to get feedback to better your company and future email marketing campaigns.
We all know that email marketing is a budget’s best buddy, but what are the top reasons to begin using surveys in your email marketing campaigns?
In 2014, FluidSurveys conducted a test on the response rate of surveys done with email marketing. What they found was the average response rate for email surveys equaled 24.8%. Now, this is great compared to telephone surveys, which only averages a 8-12% response rate.
What are some other reasons?
- Rapid Response Time: SurveryGizmo has stated that more than 75% of your responses happen within the first three days.
- Tracking and Reporting: Data is automatically entered in and ready for reporting, instead of someone manually keying the responses like in telemarketing. And site analytics packages can be set up to track your survey responses.
- Quality Customer Service: A truly well written survey should engage your customer. Ask down to earth questions and enlist them in your cause. Once you’ve grabbed them, reward them for completing the survey. Make sure that when you’re reaching out to your customer that the time is right. Maybe after they sign up, make a purchase, or receive technical help. This process of timing and rewards keeps your customer loyal.
- Re-engagment: Along with engagement timing, we also want to re-engage a lost customer with incentive to come back and keep them shopping. Maybe ask their interests and gain more personalized information? That way, the deals you send them going forward can be more in line with what they’re likely to want. Then send them a coupon for answering your questions.
Last, But Never Least
Gathering testimonials and taking constructive criticism is a huge part of running a proper business. We need those positive comments and how to learn to improve our business. Try send a campaign asking people how they truly feel about your product, ask them for a testimonial, and reward them when they are honest.
More Helpful ideas for Surveys in your Campaigns
- Use the survey results to perfect your email marketing campaigns by offering specials or more specific advertising based on a consensus from the survey by using drip campaigns. If the reader selects a specific answer, upon completion, trigger another campaign offering something more in-line with their response. Surveys can also help you get an idea of the specific demographics, such as the age ranges and income groups your customers fall in. This greatly aids in your overall marketing plan.
- You can also set up an autoresponder that will email a confirmation that the subscriber who took the survey has been entered into a contest for a prize, or a coupon to use. Sometimes you have to give to get.
- Don’t ever forget your call to action! The number one thing is to make sure your subject line is properly written. Once they open it be clear about what you’re asking them to do and why. What is the survey about? How long will it take? Let them know you value their time and they will be rewarded in some way for their efforts. But by all means, make it fun if you can. People often need a break from their day and why not do something that can make you smile?
History Always Tells Us Why
According to Wikipedia, the first known example of an opinion poll was a local straw poll conducted by The Harrisburg Pennsylvanian in 1824, showing Andrew Jackson leading John Quincy Adams by 335 votes to 169 in the contest for the United States Presidency. So we can see here, we’ve been asking people’s opinions for over 190 years. From pencil and paper to your monitor and mouse… If it’s not broken, don’t fix it!