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Why Mobile Usability Just Became More Important Than Ever

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It’s no secret that mobile usability should be at the forefront of all current and future marketing strategies. With 60% of consumers exclusively using mobile to make purchasing decisions, you can see why many businesses are adopting a “mobile first” philosophy when it comes to their website.

If there was any question still remaining about how important a mobile friendly site is to the long term success of your internet marketing, Google has delivered a message that should clear things up.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

(emphasis mine.)

So, what does this mean for you? If your business has taken the steps to ensure your website is mobile-friendly, then you should be very excited about this as you’ll notice a tumble down the rankings from your non-mobile-friendly competitors. Most likely, non-mobile website owners will soon find their listings buried on page 2, 3, or worse on mobile searches.

What makes a mobile-friendly website?

Whether you decide to build your website as responsive, fluid, or adaptive, they all accomplish the same goal of making your website mobile-friendly.

A mobile-friendly site in as simple of terms as possible is a website that is designed to adapt to whatever device someone is using. They could be browsing on a smart phone, a tablet, a laptop, or a desktop. The website will adapt to the device they are viewing the site on. Elements of the site will adjust size, reorganize, and non-important items can disappear all together. This means the visitor won’t need to pinch, squint, or scroll around to find what they are looking for.

Having a mobile-friendly site will increase accessibility, usability and naturally increase engagement. In the eyes of Google, that is the golden ticket to ranking highly on mobile searches.

How’s your business adapting to a mobile first world?

Early adopters have seen the shift to mobile coming for years, but many business owners are still hesitant to make the investment in a new platform. The truth is if you’re not adapting every marketing campaign and strategy to not only function, but excel in a mobile environment you’re missing a major opportunity to increase the online reach of your business. Start thinking long term about your content marketing, website, email marketing, and more. Statistically speaking, there’s a better chance than not that these pieces will be viewed on a mobile device.