In our commitment to protecting the privacy of our website’s visitors and clients, we have created a secure online environment that gives you control of what you share with the rest of the FireDrum Community. We uphold the highest industry standards in online privacy and permission marketing. For more information on how FireDrum enforces permission email marketing with all our clients and affiliates, please see our Anti-Spam Policy.
The Information We Collect
Our registration forms require users to give us contact information that may include name, email address, address and facts about you and/or your company. We do not request sensitive information from our visitors, such as credit card or social security numbers, unless they are signing up and paying for our services. We never sell, share or trade any of our customer information with other companies.
How We Collect and Use Information from Members
FireDrum.com gives members the opportunity to receive news, promotions and other information via email from their favorite companies. You will only receive these emails if you grant us or the company permission to communicate information to you. To successfully communicate a personalized message to you, you must subscribe by providing us or the company with your name and email address at the minimum.
There are several ways to subscribe including:
- Completing an Email Club postcard to join a company’s Email Club
- Clicking a link to join a particular Email Club on a company’s email that has been forwarded to you by the “Refer a Friend” option. We do not store your email address unless you join the Email Club. We do not store your friend’s comments to you.
- Clicking on any banner ad attached to an email message from an Email Club you have already joined.
- Completing a form or following links on a company’s website to opt-in to their Email Club.
- Providing your name and email address and granting consent to a company by other means.
Once you enroll in a given Email Club, we will send you a confirmation email indicating the source of your subscription request with a link to unsubscribe if you elect not to remain a member.
When you join additional Email Clubs, your name, email address and any other general information you have voluntarily provided in your Member Profile section will not be shared and only used for your selected Email Club.
If you join one or more Email Clubs through one or more of the aforementioned methods, your information will be owned separately by each company whose Email Clubs you have joined. Moreover, FireDrum’s right to use your information to contact you independently, and not in conjunction with Email Club sponsors, is more limited.
FireDrum does not share any of your personal information with third parties, other than sharing your profile information with the sponsoring establishment for each Email Club you join. FireDrum may employ data entry firms or other vendors to assist in the entry and administration of member information and email transmissions. Any such vendors will be subject to confidentiality agreements and will not have any right to use or disclose member information except in connection with their contracted services.
FireDrum.com does not collect any information about you other than your first name and email address unless you provide it voluntarily. Please note that you are under no obligation whatsoever to provide this extra personal information in order to continue to receive your periodic promotion and special event news. If you do provide FireDrum.com and your Email Club sponsors with more in-depth personal interest information, we will be able to highly personalize the communication and tailor it to your own interests and needs.
Website Usage Information
We use your IP address to help diagnose problems with our server and to administer our website. We do not link your IP address to any personally identifiable information. We use tracking information to determine which areas our site users visit based on traffic to those areas. FireDrum does not track what individual users read, but rather how often each page is visited. This helps us maintain a superior and informative website for you.
Your Email Lists and Databases
FireDrum and its parent company will never sell, rent, share or otherwise make available your email lists and/or databases to anyone except internal support personnel who may be assisting you in troubleshooting your account. FireDrum is not in the business of selling data. FireDrum is in the business of providing web-based e-mail services.
Security and Privacy
FireDrum’s website uses security measures to protect against the loss, misuse and alteration of the information under our control. We store the information in our database within a secure environment at our data center. We will never sell, rent or share individual personal information with anyone unless ordered by a court of law. Information submitted to us is only available to employees managing this information for purposes of contacting you or sending you emails based on your subscriptions.
When subscribing to an email newsletter, our members and their subscribers are given the opportunity to ‘opt-in’ to having their information used for purposes not directly related to our site. Users of our site will never be collected by any outside parties. We do this to ensure that our users can make an informed choice as to whether or not they should proceed with services that require an outside party.
On occasion, we will use your IP address to help diagnose problems with our server and to administer our web site. We also may track browser types to help us understand our visitors’ needs as they relate to our website design. There is an optional section of our website where input forms require your name, company and email address. This form provides the ability to opt-in to receiving future emails of any kind from FireDrum. If you opt-in to receiving email communications from us, then we may send information to you on our products or services. You may review and change your information at any time by clicking on the “modify profile” link found at the bottom of emails sent via our system, or by contacting us at privacy@nullFireDrum.com
FireDrum has made a substantial investment in the latest server, database, backup and firewall technologies to protect our information assets. These technologies are deployed as part of sophisticated security architecture. All data resides in a tightly controlled, secure data center. These investments ensure information about the identity and preferences of individual members is never accessible to anyone outside of FireDrum. We will maintain safeguards to protect the security of these servers and your personally identifiable information.
Cookies and Why We Don’t Use Them
We maintain all data for tracking a user’s session on our server. A cookie is a small data file that a website transfers to a user’s hard drive when the user visits the website. A cookie file can contain information such as a user ID that the website uses to track pages visited. The only personal information a cookie can contain is what the user supplies. A cookie cannot read data off a hard drive or read cookie files created by other web sites. Many internet services deliver cookies to visitors, but we do not. Cookies store information about your use of their service on your computer where it can only be retrieved by the same service at a later time. Cookies are used by internet companies to make their services more convenient and personalized. Most web browsers automatically accept cookies, but by modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set or to reject all cookies. You can also delete cookies from your hard drive.
Links to Other Sites
Acquisition or Changes in Ownership of FireDrum
In the event that FireDrum (or a substantial portion of its assets) is acquired, customer information would be considered part of those assets and may be part of those assets that are transferred.
Copyright 2010-2011. FireDrum Internet Marketing LLC dba FireDrum. All Rights Reserved. FireDrum and FireDrum.com, are the trademarks and service marks of FireDrum.com. Other trademarks and service marks used herein are the property of their respective owners.